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While sports fans eagerly await who will win the 2012 Super Bowl and look forward to diving into chips and a Frito Pie or two, marketers are eager to see who the winners (and losers) are on the social media front. Clearly big brands want to make sure their (estimated) $3.5 million investment for a 30-second spot pays off, but how do they go beyond the 100 million audience to cultivate new and engaged fans via social media after February 5th?
Dropbox has no shortage of fans or users these days — their stellar wins at the Crunchies are proof of that — and now the cloud storage service is leaning on them to test an experimental new build of the Dropbox Android app. While the thrill of being on the bleeding edge is probably enough for some people to take the plunge, the real meat of the experimental build comes in the form of the new auto upload feature for photos and videos.
As far back as September, security researchers discovered a “critical” bug in many HTC Android handsets that exposed users’ WiFi credentials to any hacker who cared to look. The flaw affected recent devices like the Thunderbolt and EVO 4G all the way back to the Desire HD .
For the past week I’ve been reviewing the Samsung Focus S. I believe that competition drives innovation, so I love spending time with multiple devices and operating systems to see what works well and what doesn’t.
After months of hard labor, Remixation , creator of the popular video discovery app Showyou , has released a new version of the app that works just as well for social media abstainers as it does for Facebook and Twitter users. Showyou 3.0, available now for free on the iTunes Store , doesn’t look much different from past versions of the app on the surface, but dig a little deeper and you’ll find a richer and more rewarding way to discover and share videos.
HTC has acknowledged that some the company’s handsets contain a security hole involving the handling of certain data requests while connected to a Wi-Fi network. Security researchers Chris Hessing and Bret Jordan discovered the vulnerability, which could use the android.permission.ACCESS_WIFI_STATE permission to create a command to view all Wi-Fi credentials while connected to the network.
Sony this morning reported a massive net loss of $2 billion , but Kazuo Hirai, who yesterday was officially appointed to replace Howard Stringer as CEO , has big plans in mind to get the company back in shape. In a meeting with investors this morning, Hirai detailed a four-point plan that calls for Sony to focus on its core business, further streamline its TV business, cut costs, and move forward with innovation.
OK, so our sources from yesterday were 1 day off on the DROID 4 . According to Verizon’s equipment guide, the device will actually launch everywhere on February 10, next Friday (same day Star Wars in 3D hits theaters).