Why Did the ROKR Fail?
November 14, 2005
The ROKR failed because it was crippled and ugly. As plain and simple as that. There was nothing about that phone that resembled the sleek, industrial look of the RAZR or the iPod.
100 songs? Come on. What about battery life? What about the fact that people who are listening to music don’t want to be disturbed mid-music by the ringing of a phone?
Too many unanswered questions and not enough promotion. How many times did Steve Jobs say “Now that’s fantastic!” in his promotion of the ROKR? Or… did he promote it at all?
[Post is in response to Om Malik.]
