Industry Left Scrambling Velti, a company that provides mobile marketing and advertising technology, has formed a working group dubbed ODIN (Open Device Identification Number) with leading analytics, marketing and advertising services such as Jumptap, mdotm, Smaato, RadiumOne, StrikeAd, Adfonic and SAY Media (note: ReadWriteWeb is owned by SAY Media). The goal of the ODIN working group is to develop, “an alternative secure anonymous device identifier for the mobile advertising industry.” ODIN creates an ID from the Media Access Control address (MAC) and obfuscates it to protect users from being personally identified.
See the original post here:
Advertisers Unite to Get Around Apple’s Device ID Policy
[ ReadWriteMobile ]